Basically, if you're running a business in 2016, you need to be on social media. Research your target audience to find out the top 2-3 platforms they're on and learn as much as you can about those particular ones. Don't try to be on every platform. The object is to be social which doesn't mean SELL, SELL, SELL! It means being consistent with your posts and presenting information that will help you develop a relationship with your prospective customers or clients. The 80%/20% ratio is recommended. That means 80% of the time you're connecting with your audience by making posts they will find funny, informative, motivational, useful, emotional, etc. that are not directly about your business. The object is to be SOCIAL! Then 20% of the time post about your business and promote your products or services. There are lots of good resources where you can find types of posts to make.
When you post, you will get more reach and engagement if you include images and videos. You don't have to be a graphic designer. Numerous free tools exist to help you create graphics. Also, you can find apps to make your videos look better. Pictures and videos taken with a cell phone are fine to start. I'm including a recent video I did. I've learned it's best to turn the phone horizontally. I need to work on my editing but since I was filming my cats, I had to be quick. They weren't going to wait for me to set up the tripod!
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